Is Perfect Profitability Possible?

The ultimate business problem – can a company truly attain perfect profitability? Is there such a state? First, let’s focus on the word perfect. In this context perfect does not mean 100% as in one company should be able to attain 100% of market share. Instead, it means that a company is achieving what they should be achieving based on their market position and customer value proposition. And that company is charging a price that is in equilibrium with the value curve for the given products and competitors. And that the costs to produce the product and serve the customer are minimized without sacrificing quality, customer service, or safety. And lastly that the mix of products that the compa

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