Analytics for the Middle Guy

Are you a mid-market business executive and you are wondering how you are going to catch up with the big players who are using analytics to beat you in the market? The good news is that there is a way to catch up. You probably do not have the budget to hire an analytics team yet alone one person who can build and deliver the analytics you feel that you need to compete. And there is no way that you can afford high-priced consultants to build a complex solution that you cannot support afterwards anyway. So what to do? Answer – think differently. You can likely build an analytics capability at 25% the cost of the traditional approach if you just start to think about solving the problem in a dif

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